About Bvlgari Bracelets
Founded in Rome by a silversmith from Greece, Bvlgari is now known as a legendary jeweler to the stars and is appreciated worldwide by those who adore designer jewelry collections. Bvlgari is a hallmark brand whose innovations rewrites the rules of jewelry and trends to stand out with its mix of contemporary and eclectic designs. Sotirios Voulgaris passion, Roman and Greek artistic inspiration, and talent provided the foundation for his first jewelry shop in 1884. His sons continued the Bvlgari legacy and inspired many beautiful, distinctive collections.
Known for its distinctive, playful, and unconventional combination of precious stones, Bvlgari looks to create spectacular pieces and collections that are vibrant and full of life. These works of art are signature to the Bvlgari vision and unbridled style.
Bvlgari's iconic designs have been popular for over 100 years. Initially, the company found success with silverwork and Art Deco designs, which was popular during the 1920s. However, it was in 1932 when Bvlgari signature style emerged - bold and often using yellow gold to embellish with big colorful gems. This look skyrocketed in fame during the 1950s as BVLGARI departed from demure designs to develop the house's exuberant multi-gem looks. Celebrities like Elizabeth Taylor were attracted to this bold new look of Bvlgari.
Bvlgari is renowned for elegant, unique designs. However, one in particular has stood the test of time and remains a signature piece to this day: the Bvlgari Serpenti bracelet watch. This design was made possible by Tubogas jewelry technique, linking a series of thin horizontal bands together with coils that recall its sleek, modern look and the bold serpent motif.