When we started accepting cryptocurrency back in 2017 we didn't expect much in the way of sales, but we were quickly proven wrong. At that time, we were running the Magento platform and had our developer implement Bitpay which paved the path for our first ever Bitcoin sale within the year.
There were certainly a rush of new and wealthy Bitcoin holders that had never before had this kind of wealth, and they were itching to spend some of it. Typically with "new rich" folks, the lust to splurge on something flashy is strong.
Since then many mainstay luxury brands have come onboard and adopted crypto payments. Luxury watch brands including Hublot, Franck Muller and Norqain have since accepted crypto payments. Hublot has even launched a collection of watches that were exclusively available to purchase via Bitcoin.
Opulent Jewelers Crypto Journey
We've since moved onto the Shopify platform which has been a breath of fresh air compared to Magento, but that's a story for another day. However, the cryptocurrency payment integration here is a breeze and we've still kept payments coming in strong to this day.
We've compiled some of the data from our cryptocurrency sales since 2017 and wanted to share what that's looking like for us. You may share this infographic on your social media or website, but please credit with a tag or link so we can engage.