About Chopard

The Chopard fine jewelry dates back to 1860 with Louis-Ulysse Chopard in Switzerland. The Chopard high jewelry collection began with Swiss timepieces and has evolved over centuries into a complete line. The classic diamond and gold designs of Chopard fine jewelry speak to our innermost yearning for beauty and unique expression. The Chopard high jewelry collection features an array of gorgeous options for rings, earrings, necklaces, bracelets and pendants all with the signature sophisticated lines that Chopard jewelry is known for. Chopard jewelry leaves a lasting impression when you indulge in its high-quality beauty. An investment in this collection is one of style and sophistication.

Browse our iconic Chopard collections from Happy Hearts, Happy Diamonds, Amore, Ice Cube, Imperiale, and the Chopardissimo jewelry collection.

Chopard started with a focus on precision watchmaking, earning an esteemed reputation for creating high-quality timepieces. This earned the attention of Tsar Nicholas II of Russia, among other notable patrons, which helped propel the brand to international prominence. After Louis-Ulysse Chopard's death, the company stayed within the family until 1963, when it was sold to the Scheufele family, a German goldsmith and watchmaking dynasty, marking a new era for Chopard.

Under the Scheufele family's direction, the brand expanded its product range to include jewelry, making its mark with pieces that were both visually stunning and of exceptional quality. They also preserved Chopard's watchmaking heritage, introducing new technologies and designs while maintaining the high standards set by the brand's founder.

Over the decades, Chopard has been responsible for several major innovations in the watch and jewelry industry, from pioneering the use of sustainable 18-carat Fairmined gold in its high-jewelry collections to the introduction of its in-house manufactured L.U.C. movements, named after the brand's founder. Chopard's commitment to exceptional craftsmanship and innovative design has made it a favorite among luxury enthusiasts and celebrities alike.

While Chopard offers a variety of products, a few collections stand out for their popularity, unique design elements, and representation of the brand's ethos:

1. Happy Diamonds Collection:

Chopard’s Happy Diamonds Collection is perhaps one of the brand's most iconic lines, first introduced in 1976. The defining characteristic of this collection is the inclusion of loose diamonds that 'dance' freely between two transparent sapphire crystals. This unique feature was the brainchild of Ronald Kurowski, a Chopard designer, who was inspired by droplets of water sparkling in the sunlight. The playful and dynamic essence of Happy Diamonds pieces brings a modern touch to traditional luxury.

2. L.U.C Collection:

The L.U.C collection, named after the brand's founder Louis-Ulysse Chopard, represents the pinnacle of Chopard's watchmaking prowess. Introduced in 1996, the collection features sophisticated timepieces powered by in-house movements. Known for their precision, elegance, and technical sophistication, L.U.C watches showcase the brand's commitment to horological excellence.

3. Mille Miglia Collection:

Launched in 1988, the Mille Miglia collection draws inspiration from the historic Italian car race of the same name, which Chopard has been sponsoring since the late 1980s. These watches are known for their sporty aesthetic and high-performance mechanics. Each year, Chopard releases a new Mille Miglia model, making these timepieces a favorite among car enthusiasts and collectors.

4. Imperiale Collection:

The Imperiale Collection is a line of sophisticated watches and jewelry, notable for their refined details and classic elegance. The designs often feature motifs reminiscent of royal insignias, such as the lotus flower, as well as sumptuous materials like rose gold, amethyst, and mother-of-pearl.

5. Ice Cube Collection:

The Ice Cube Collection stands out for its geometric, minimalist aesthetic. Launched in 1999, the collection includes rings, earrings, necklaces, and bracelets featuring small cube-shaped elements. This contemporary line, often made with Fairmined gold, reflects Chopard's commitment to sustainable luxury.

From its origins as a small Swiss watchmaking company to its current status as a globally recognized luxury brand, Chopard has consistently demonstrated its commitment to excellence, innovation, and sustainability. The brand's popular collections, such as the Happy Diamonds, L.U.C, Mille Miglia, Imperiale, and Ice Cube lines, each bring a unique element to the brand's portfolio and are beloved by customers worldwide. Whether you're drawn to the playful elegance of Happy Diamonds, the technical sophistication of L.U.C, the sporty aesthetic of Mille Miglia, the classic elegance of Imperiale, or the minimalist chic of Ice Cube, Chopard offers a wealth of choices for the discerning luxury connoisseur.

While the story of Chopard has been marked by significant growth and change, it has remained true to its founding principles, creating pieces of exceptional quality that are both timeless and innovative. In a world where sustainability is increasingly important, Chopard's commitment to ethically sourced materials and fair business practices makes it not just a purveyor of luxury goods, but a brand that truly understands the values and needs of the modern consumer.

On Opulent Jewelers, the collection of new and vintage Chopardjewelry includes ringspendant necklaces, bracelets, watches, cufflinks, earrings, brooches, and other accessories.

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