About Graff Jewelry

Graff Jewelry was founded in London in 1960 by Laurence Graff, who fostered his company from an intense passion for diamonds. A brief seven years later, at the young age of 29, Graff entered the international market with a series of successful exhibitions. Through hard work and determination, Graff Jewelry soon opened over 50 stores internationally. Stunning and historical pieces can be located in London, Melbourne, Monte Carlo, Beijing, Las Vegas, New York, and Tokyo, to name a few.

Graff Jewelry has been bestowed multiple prestigious honors, including four Queen’s Awards to Industry. This award honors UK business with a Royal reception to recognize their outstanding international trade achievements, innovation, and promoting opportunity through social mobility and sustainable development.

Graff specializes in all things diamonds. They've handled some of the most famous and valuable diamonds in the world, including the Windsor Yellows, Paragon, Lesotho Promise, and Wittelsbach-Graff. In addition to these gems, Graff also purchased the Lesedi La Rona diamond which was later certified to be of highest clarity and color by the GIA After being discovered at a Botswana mine in 2015, it took 18 months for a team of Graff's best craftsmen to polish it thoroughly and make it ready for viewing.

Graff Jewelry had the privilege to have discovered, cut, polished, and set some of the finest diamonds ever certified in the world. This privilege includes the Graff Lesedi La Rona, at 302.37 carats, it is the highest color and clarity GIA certified diamond. Precious diamonds, emeralds, sapphires, and rubies are carefully selected and set in rings, bracelets, necklaces, earrings, and brooches in each of Graff Jewelry collections.

Is Graff jewelry a good brand?

For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.

Is Graff a luxury brand?

The craftsmen who work with the company produce an astonishing level of dexterity, precision, and patience. It is thanks to their hard work and attention to detail that Graff can bring out the hidden beauty in gemstones. With unlimited passion for their work and steady hands, these craftsmen produce one exquisite piece after another.

Are Graff Diamonds the best?

The Queen's Award is an award given to companies that play a significant role in international trade and industry. Graff is the first jeweller to receive this award. They received it for the third time in 2014, 20 years after the most recent one. The Queen's Award for Enterprise (now known as the Queen's Award for Industry and Export) is considered to be the highest accolade for a British company. It can be awarded following thorough examination of applicants by Advisory Committee members consisting of leading representatives from industry and commerce.

Browse our curated jewelry of new and vintage graff jewelry collections including rings, necklaces, bracelets, and earringson Opulent Jewelers.

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