Graff Jewelry
Graff Baguette Diamond Wave Cocktail Platinum Eternity Band Ring Sz 6 1/2
Graff does not make jewelry for people who want to be noticed. He makes jewelry for people who understand that there is only one standard worth meeting — the absolute limit of what diamonds and craftsmanship can achieve together.
About Graff Jewelry
Graff was founded in London in 1960 by Laurence Graff, a young man from the East End who had served his apprenticeship in the city's Hatton Garden jewelry district and who had, by his mid-twenties, developed an understanding of exceptional diamonds that would prove to be the foundation of one of the most significant jewelry houses of the twentieth century. Graff's founding conviction was simple and absolute: that the diamond is the supreme material in fine jewelry, that only the finest diamonds are worth working with, and that the setting's sole purpose is to maximize the stone's brilliance without imposing itself. Every piece Graff has produced in sixty-five years of continuous operation reflects this conviction with unvarying discipline.
The house's trajectory from a single Hatton Garden workshop to a global institution with boutiques in London, New York, Geneva, Hong Kong, and beyond was driven by Graff's personal obsession with acquiring the world's most significant diamonds. He entered the international market in 1967 and within a decade had established himself as the primary buyer of exceptional stones at the major auction houses — a position the house has maintained ever since. Graff has handled some of the most significant diamonds in history: the Lesedi La Rona, at 1,109 carats the largest gem-quality rough diamond discovered in over a century; the Wittelsbach-Graff, a 31.06-carat Fancy Deep Blue; the Graff Pink, a 24.78-carat Fancy Intense Pink that set a world auction record at the time of its sale; and dozens of other stones that represent the absolute pinnacle of the diamond world.
The house received four Queen's Awards to Industry — among the most prestigious honors available to a British business — and has maintained its position at the absolute apex of the diamond jewelry market for six decades. Graff jewelry is not collected because it is fashionable. It is collected because it represents the finest expression of what the diamond can be when handled by craftspeople of the highest skill working under a founder's uncompromising standards. At Opulent Jewelers, every pre-owned Graff piece is individually authenticated before listing, backed by our full money-back authenticity guarantee and free domestic shipping.
The Most Iconic Graff Collections
Butterfly Collection
The Graff Butterfly is the house's most recognizable and most beloved design — a three-dimensional butterfly in diamonds and colored stones whose wings are set with such technical precision and such depth of diamond content that the piece appears to hover rather than sit on the wearer. The butterfly has been a recurring Graff motif since the house's early years, and the collection has evolved through multiple iterations without losing the foundational quality that makes it distinctive: the extraordinary density of diamond setting that gives the wings their particular luminosity, and the three-dimensional depth that distinguishes a Graff butterfly from any flat interpretation of the same motif. Butterfly brooches, rings, earrings, and pendants in the collection range from the wearable everyday to the most significant high jewelry pieces in the house's output.
Snowflake Collection
The Snowflake collection translates Graff's foundational obsession with diamond brilliance into a design vocabulary of crystalline geometric precision — each piece built around the radiating symmetry of a snowflake's six-fold structure, with brilliant-cut diamonds set to maximize the visual complexity of the pattern and the depth of light return. Snowflake rings, earrings, and pendants in white gold and platinum represent Graff at its most architecturally rigorous — pieces that achieve their impact through the mathematical precision of the setting rather than through figurative form or colored stone contrast.
Carissa Collection
The Carissa collection is built around a single jewel concept: the floral cluster, in which a central diamond of significant quality is surrounded by a ring of smaller diamonds set to create the visual effect of a blooming flower. The Carissa ring — the most recognizable piece in the collection — places this cluster on the finger with a boldness that is very specifically Graff: the diamonds are never small, the setting is never tentative, and the visual impact is immediate and unambiguous. Carissa pieces across rings, earrings, and pendants represent one of Graff's most consistently popular and most actively traded designs on the secondary market.
Icon Collection
The Icon collection is Graff's most direct statement of its design identity — pieces whose form is derived directly from the exceptional diamond at their center, with settings designed to disappear in favor of the stone. Icon pieces incorporate some of the most significant individual diamonds that Graff has cut and set in wearable jewelry formats — exceptional stones in rings, pendants, and earrings where the setting is an act of supreme restraint in service of the diamond's brilliance. For collectors whose primary interest is the diamond rather than the design, the Icon collection is Graff's most direct address.
Graff Sapphire Jewelry
Though Graff is primarily identified with diamonds, the house has always maintained a parallel commitment to exceptional colored stones — particularly sapphires, which Graff has sourced from the world's finest origins and set in pieces of extraordinary technical ambition. Graff sapphire pieces — rings, earrings, and necklaces incorporating Kashmir, Burmese, and Ceylon sapphires of documented exceptional quality — represent some of the house's most significant work and some of the most investment-worthy pieces available on the pre-owned market.
Graff High Jewelry
Graff's high jewelry pieces — one-of-a-kind or near-unique objects incorporating exceptional diamonds and rare colored stones in settings of maximum technical ambition — represent the house at the absolute apex of its craft. These are pieces produced without commercial constraint, for clients who require the finest possible expression of what the house can do. High jewelry pieces from Graff incorporating significant fancy-color diamonds — fancy yellow, fancy pink, fancy blue — are among the most investment-significant objects in the fine jewelry market, with documented auction records reflecting decades of consistent appreciation.
What Makes Graff Unique
Graff occupies a position in fine jewelry that no other house matches: it is simultaneously the world's leading dealer in exceptional diamonds and one of its most technically accomplished jewelry manufacturers. This combination — access to the finest stones in the world combined with the in-house expertise to cut, set, and present them to maximum effect — is what defines the Graff difference. Other great houses source diamonds from the market and set them to their own designs. Graff acquires exceptional rough, cuts it in its own facilities, and sets the result in its own workshops. The integration is complete and the standard is absolute.
The house's secondary market performance reflects this position. Graff pieces — particularly those incorporating fancy-color diamonds or significant exceptional stones — have generated some of the most extraordinary appreciation documented at the major auction houses over the past thirty years. The Graff Pink, purchased by Laurence Graff at auction and subsequently sold, set a world record for a pink diamond. The Wittelsbach-Graff similarly set a record for a blue diamond. These are not isolated events but expressions of a consistent institutional commitment to acquiring and presenting the finest possible stones — a commitment that gives Graff pieces their particular investment significance on the secondary market.
How to Authenticate Graff Jewelry
The Graff Signature
All authentic Graff jewelry carries the "GRAFF" signature — engraved in the house's characteristic all-capitals serif font on the interior of a ring band, the reverse of a pendant or brooch, or the clasp of a bracelet or necklace. The signature is typically accompanied by a unique piece number and the metal purity marking — "750" for 18K gold, "PT950" for platinum, "950PT" for platinum pieces produced for certain markets. The engraving should be precisely formed and deeply cut — Graff's engraving standard is among the highest in the industry. Any softness, irregularity, or incorrect font in the signature warrants investigation.
Diamond Quality as Authentication
Graff's defining commitment is to the quality of its diamonds — and the quality of the stones themselves is one of the most reliable authentication indicators for the house's pieces. Graff does not use diamonds below a certain threshold of quality, and the visual difference between genuine Graff diamond setting and counterfeit is immediately apparent under any magnification. Genuine Graff pavé should show perfectly uniform, precisely matched stones with absolute consistency of cut and brilliance. Any cloudiness, inconsistency in stone color or cut, or imprecision in the setting should be treated as a significant concern.
Craftsmanship Standards
Graff's production in its London and Geneva workshops meets the highest standards in the industry. Gold and platinum surfaces should be flawlessly finished with no rough edges, inconsistent polishing, or evidence of poor casting. Diamond settings should be completely secure with zero stone movement. Three-dimensional elements — butterfly wings, floral petals, sculptural forms — should be precisely formed with clean, confident lines that reflect skilled handwork. Any roughness in the metal finish or imprecision in three-dimensional modeling should be investigated carefully. At Opulent Jewelers, every Graff piece is individually authenticated before listing.
— The Opulent Jewelers Promise —
Every Graff piece at Opulent Jewelers is individually authenticated before listing. Signatures, piece numbers, hallmarks, diamond quality, and craftsmanship all verified — so you can buy with complete confidence. Free domestic shipping and a full money-back authenticity guarantee on every purchase.
Frequently Asked Questions — Graff Jewelry
What is Graff jewelry?
Graff is a British luxury jewelry house founded in London in 1960 by Laurence Graff. It is the world's leading dealer in exceptional diamonds and one of the most technically accomplished fine jewelry manufacturers. Graff acquires exceptional rough diamonds, cuts them in its own facilities, and sets them in its London and Geneva workshops — a complete integration of the diamond supply chain that gives the house unparalleled control over stone quality and finished piece standard. Graff has handled some of the most significant diamonds in history, including the Lesedi La Rona, the Wittelsbach-Graff, and the Graff Pink.
What metals does Graff use?
Graff produces jewelry in 18K yellow gold, 18K white gold, 18K rose gold, and platinum. All pieces bear the "750" hallmark for 18K gold or "PT950" / "950PT" for platinum, alongside the GRAFF signature and a unique piece number. The house strongly favors platinum and white gold for diamond-intensive pieces — both metals maximize diamond brilliance through their cool-toned reflectivity and provide the structural strength required for precise, secure stone settings.
Is Graff jewelry a good investment?
Graff is one of the strongest investment performers in the fine jewelry market, particularly for pieces incorporating fancy-color diamonds or significant exceptional stones. The house's consistent commitment to acquiring the finest diamonds and its uncompromising manufacturing standard give its pieces a combination of material value, craftsmanship value, and brand premium that has driven substantial appreciation at auction over decades. Pieces with documented provenance, exceptional stone content, or connections to Graff's most celebrated acquisitions are the most investment-significant. For diamond quality alone, no house exceeds Graff's standard.
Where is Graff jewelry made?
Graff jewelry is designed and manufactured in London and Geneva. The house operates its own cutting and polishing facilities — highly unusual among jewelry houses — allowing it to control the full journey of its diamonds from rough stone to finished piece. All Graff pieces bear British or Swiss hallmarks confirming metal purity alongside the house's signature and piece number.
What are the most popular Graff collections?
The Butterfly, Snowflake, and Carissa collections are the most actively traded Graff designs on the pre-owned market. The Butterfly in its various brooch, ring, and earring formats is the most immediately recognizable and the most consistently demanded. The Carissa ring is the most popular Graff ring design. Graff sapphire pieces — incorporating Kashmir, Burmese, and Ceylon sapphires of exceptional quality — are the most investment-significant non-diamond Graff pieces available on the secondary market.
How do I authenticate a Graff piece?
Look for the "GRAFF" signature in all-capitals serif font, a unique piece number, and the metal purity hallmark on the interior or reverse of the piece. The engraving should be deep and precisely formed. The diamond quality should be immediately apparent — Graff uses only exceptional stones and the brilliance of genuine Graff diamonds is distinguishable from imitation under any light. Surface finishing should be flawless. At Opulent Jewelers, every piece is individually authenticated before listing.