Audemars Piguet Backstory
Audemars Piguet, a prestigious Swiss watchmaker, was founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the village of Le Brassus, nestled in the heart of the Vallée de Joux in the Swiss Jura mountains. While the brand is primarily known for its exceptional timepieces, its foray into the world of fine jewelry has been marked by the same dedication to craftsmanship, innovation, and excellence.
Although Audemars Piguet has been producing watches since the 19th century, it wasn't until the late 20th century that the company began to expand its product range to include jewelry. The brand recognized that its time-honored expertise in watchmaking could be applied to creating exquisite jewelry pieces that would complement its timepieces.
The 1990s marked the beginning of Audemars Piguet's journey into the world of jewelry design. As with its watches, the company's jewelry collections focused on the use of precious metals and gemstones, maintaining the same high standards of quality and craftsmanship that had made its timepieces world-famous.
Over the years, Audemars Piguet has released several jewelry collections that have captured the imagination of collectors and enthusiasts alike. These collections showcase the brand's ability to balance traditional craftsmanship with innovative designs that push the boundaries of fine jewelry. Each piece is a testament to the brand's commitment to detail, quality, and artistry.
Audemars Piguet's jewelry collections often draw inspiration from its iconic watch designs, incorporating elements such as the Royal Oak's octagonal shape, the Millenary's oval form, or the signature Tapisserie pattern. This synergy between the watch and jewelry collections allows for seamless pairing and reinforces the brand's identity.
Today, Audemars Piguet continues to create exceptional jewelry pieces that combine the finest materials, masterful craftsmanship, and unique designs. Its dedication to excellence has solidified its position as one of the world's leading luxury brands, revered for both its iconic timepieces and its captivating jewelry creations.
Whether an Audemars Piguet (AP) watch is worth buying depends on your personal preferences, financial situation, and appreciation for luxury timepieces. Here are some factors to consider before making a decision:
Craftsmanship: AP watches are renowned for their exceptional craftsmanship, precision, and intricate complications. If you value these qualities in a timepiece, an AP watch could be a worthwhile investment.
Prestige and heritage: Audemars Piguet is one of the most respected luxury watch brands globally, with a rich history dating back to 1875. Owning an AP watch signifies an appreciation for tradition and horological excellence.
Resale value: High-quality luxury watches, like those from AP, often retain their value over time. Some limited-edition or sought-after models may even appreciate in value, making them a potentially good investment.
Personal style: AP watches, particularly the iconic Royal Oak and Royal Oak Offshore collections, feature distinctive designs that set them apart from other luxury timepieces. If their unique aesthetic aligns with your personal style, an AP watch could be a great addition to your collection.
Financial considerations: It's essential to weigh the cost of an AP watch against your financial situation. These timepieces can be quite expensive, so be sure you're comfortable with the price before making a purchase.
Ultimately, the decision to buy an Audemars Piguet watch comes down to your personal preferences, priorities, and financial capabilities. If you appreciate the brand's craftsmanship, heritage, and design, and can afford it, an AP watch can be a rewarding investment, both emotionally and financially.