"If you're brave enough to fly United Airlines after watching the viral video of how the staff beat and dragged that man off an 'overbooked' flight, then we believe you deserve a reward. Since we're in the jewelry business, we thought, 'What's the hardest jewel you can buy to survive a rough off-boarding without damages?' The answer is clear: diamonds. They're virtually indestructible and last forever, even through the worst forceful removals from any flight. That's why we're offering special discounts on diamond jewelry right now by providing a special coupon code to anyone with a valid United Airlines ticket. After all, diamonds are just about the only thing that's truly 'unbeatable,' right?"