Christian Dior Backstory
French designer Christian Dior believes that wearing jewelry is an important part of clothing. Therefore, Dior championed the idea of wearing jewelry daily which allowed ordinary women to shine regularly. The Dior jewelry designs of the 1940s and 1950s were created with the Dior clothing line, using bright and colorful gemstones with floral patterns. Christian Dior's jewelry specializes in the production of colored rhinestones that Dior said can "illuminate and enhance the face". It is the first jewelry to use Swarovski Northern Lights rhinestones.
Dior jewelry began the first pages of its illustrious and definitive chapter in the sartorial narrative after a revolutionary season in women's fashion that re-imagined the relationship between clothing and accessories. From the beginning, Dior has designed its jewelry pieces in conjunction with their clothing lines, and the result is a cohesive and complete sartorial vision in harmony with all its internal elements.
In 1998, the official division of Dior jewelry entitled Dior Joaillerie was officially founded, opening up many new avenues and possibilities for the famous house which made costume jewelry both accessible and elegant--and made fine jewelry a harmonious component of both evening wear and everyday looks. Dior Joaillerie is today under the creative tutelage of the esteemed visionary Victoire de Castellane, who has worked at the position for the past two decades.